Not Just A Film,
But A Movement

Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. She recently left her 30-year career as a news anchor to dedicate herself to rewriting the narrative for women in midlife. As the head of an innovative multi-media company, she co- producer of the documentary, "The M Factor: Shredding the Silence on Menopause", premiering on PBS October 2024. Her advocacy for women in the workplace aims to create comprehensive policies that address menopause and its impact on career women. Her goal is to eliminate the stigma of menopause and foster a work environment where women feel comfortable discussing and managing their health journey, no matter their age. Tamsen is also a certified integrative nutrition coach.

Her newest book How To Menopause (Hachette, 2025) is the girlfriend-vetted guide to taking charge of your health, reclaiming your life and feeling better than ever before.

Joanne LaMarca Mathisen is a former broadcast network executive and a multi-Emmy award winning journalist and television producer. She was instrumental in the launch of NBC/Today’s original 3rd hour as well as the former Executive Producer of the 4th hour with Hoda Kotb and Jenna Bush Hager where she navigated the challenges of broadcasting during a pandemic lockdown. Prior to NBC, LaMarca Mathisen launched a nightly business show at CNBC while also writing weekly business column for Times Mirror-Tribune company. LaMarca Mathisen’s career has focused on both financial, national and international issues, with an emphasis on women and children and health. As a women’s health advocate, LaMarca Mathisen pivoted to focus on a menopause research agenda and to shine a light on its treatments and solutions helping other women to advocate for themselves.

Jacoba Atlas is an award-winning documentarian and broadcast executive. Her extensive list of credits includes an Emmy and a Peabody for her work in projects like “Survivors of the Holocaust,” executive produced by Steven Spielberg. She co-wrote and executive produced “BIRTHING JUSTICE” and wrote and directed “PUSHOUT: The Criminalization of Black Girls in Schools” with Women in the Room Productions.

Her other well-known projects include “Dying to Tell the Story,” which was shortlisted for an Oscar, and profiles of extraordinary women for OWN, hosted by Julia Roberts. She has written, produced and directed seven prime-time PBS documentaries, including: “Too Important to Fail,” which details the education crisis facing Black boys; “A Call to Conscience,” a deconstruction of Martin Luther King Jr.’s pivotal Vietnam Speech; and “Conducting a Life,” a profile of conductor Gustavo Dudamel. From 2000 to 2006, she was head of national content for PBS. For the Turner networks, she wrote and produced the six-part Emmy nominated landmark series “A Century of Women” about the history of American women in the 20^th century. The series research and complete interviews are archived at the Schlesinger Library at Harvard University. Atlas began her career at NBC News.

CEO, author, speaker, filmmaker and health advocate, Pines is a media pioneer, award-winning marketer, serial entrepreneur, and community health advocate. She served more than 14 years as a creative consultant for talk television and radio shows (PBS/NPR) and executive producer on 11 social justice documentaries. As co-founder of Women in the Room Productions, she is committed to diversity in front and behind the screen. Pines work includes thought-provoking documentaries and engaging live programs for PBS, including the award-winning “Birthing Justice” on the Black maternal health crisis, the NAACP nominated “PUSHOUT: The Criminalization of Black Girls in Schools” the “Fight for $15” and its impact on small business, “Too Important to Fail” the school-to-prison pipeline, the plight of New Orleans’s residents on the fifth anniversary of Hurricane Katrina (directed by Academy Award winner Jonathan Demme) and a “one-night-only” Prince concert at the Conga Room in Los Angeles. Pines is the president of the Osteopathic Medical Board, past president of the Medical Board of California and serves on the executive board of the Federation of State Medical Boards.